How
Indian brands are winning the visual content marketing 2016
Here you go!!Let me take you through one of the brand like
Pulse Candy. As we know Rio Olympics is a trending topic now. So, Now for the
2016 games in Rio, NBC has partnered with social networks like Facebook, Instagram, and
Snapchat, as well as media partners like Mashable and Buzzfeed, to create
special channels where they can share Olympic content. Now the grabbing is ahead which is visual commerce and
this is trending. The brand’s activity on social media is active as they were
seen producing illustrations around the trending topics of the country like,
the first being the Indian Premier League and recent one is RIO Olympics.
Pulse Candy is using some of the visual
elements like gif, memes. Pulse candy has created its racing ahead as every
candy lover’s brand of choice in the recent gif file for Rio by saying that
“There’s only one candy that’s ruling the tangy race!”
The popularity has been a self-pushing phenomenon –
the more Pulse Candy is. They find more fans among the internet generation, the
more followers it gets on social media. The greater visibility they get which
is on social platforms, the bigger the cult around it grows is online and
offline. The best in pulse candy is Facebook, there are dedicated pages, with
thousands of likes, and possible consequences of memes. On the photo-sharing
platform Instagram too, there are several posts on Pulse. According to analyse being done. It seems that maybe they are popularised it by targeting social media where most got in the illusion that this is the best candy available in the
country and everyone is liking it.
If you see this image source below, pulse
candy has huge followers in social media till date as compared to its
competitors. The makers of Pulse Candy believe that it is one of the most
successful examples of brands built through word-of-mouth, with social media
facilitating the reach.
If
I am a consumer, I always enjoyed looking visual contents marketing which is
really eye catching for someone and this brand has an excellent way of creating
memes that provides value and humor for their followers and nowadays people are
visual in nature. The reasons why brands are using visual content game in order
to grow backlinks, traffic, revenue and Visual storytelling to communicate a
story that resonates.
Trending On
Scroll:
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Olympics 2016
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Rio Olympics 2016 https://in.news.yahoo.com/olympics/rio-2016/
Tags: Visual Marketing, buzzfeed, mashable, #pulse
candy, Rio Olympics 2016, #ReadyForRio
Keywords: Facebook,
Instagram, Snap Chat, Twitter, Social Media, Buzzfeed, Mashable, Rio Olympics
About the author:
Chandini Konchada: I am a student at FLAME University and My career is focused on Digital Marketing. I am
passionate to create sketches, painting and gathering with different people. So
I truly believe that having creative skill will help me to go in depth into
visual content.
